The Importance of Google Reviews
Getting reviews from your customers has always been a beneficial exercise for business, but today its importance is even greater. Why? Because consumers rely on what Google tells them about your business.
According to a study conducted by Bright Local, they found that:
- 92% of consumers will use a local business if it has a 4 star rating
- 72% of consumers will use a local business if it has a 3 star rating
- 73% of consumers will not use a local business if it has a 2 star rating·
- 87% of consumers will not use a local business if it has a 1 star rating
That means a business with 4 stars should generate 3.5x as many new customers as one with 2 stars. Suffice to say, businesses with a lower star rating are missing out on attracting new customers. The jump from 3 to 4 stars is pretty substantial. 20% more consumers are willing to use a local business that has earned 4 stars vs 3 stars.
Within the same study, Bright Local concluded that:
- 57% of consumers will visit a local business website after reading a positive review
- 72% of consumers will take some sort of action after reading a positive review
- 88% of consumers trust reviews as much as personal recommendations.
These numbers prove that reading positive reviews considerably impacts consumer actions.
Conclusion:
Local business owners can clearly see the value in having a strong online reputation, not only by increasing the number of customers they are attracting but the action these customers take.
Our Reputation Building service does just that. Take it for a spin below. Then call us for a 30 day free trial. No cost or obligation and keep the positive reviews we generate for you.
One warning; never pay for reviews. That includes offering product incentives in exchange for reviews. While it may offer the best incentive for soliciting reviews, it’s against Google’s terms of service and most review sites. If you’re found out, it will greatly harm your Google ranking.
To your success.